# Comprendo creator kit

Comprendo is an iPhone app that explains what a message really means: the tone behind it, every slang word, and how it lands in a specific place, like Mexico vs Spain or the US vs the UK.

Tagline: Decode the tone. Talk like a local.
Platform: iPhone (iOS 18 or later). Coming soon to the App Store.
Site: https://role-you-are-the-lead-mobile-engineer-an.rork.app

## Pricing
- Free: One free try of every feature each month. No account needed.
- Pro: $1.99/month or $9.99/year (1-week free trial).
- Comprendo Pro unlocks unlimited decodes, questions, region compare, Talk, Teach and voices.
- Auto-renewing subscriptions through Apple. Cancel any time in your App Store account settings, at least 24 hours before the period ends.

## Privacy facts
- No accounts, no sign-in, no ads, no tracking.
- Your voice is turned into text on your phone. Audio is never uploaded.
- Only the text you choose to decode, ask about or translate is sent to AI providers to write the answer.
- Comprendo asks before sending anything the first time, and you can switch it off in the You tab.
- History stays on your phone and can be deleted any time.

## How it works
01. Bring a message: Paste, screenshot, scan, listen, or just ask.
02. Pick the place: Or let Comprendo spot the language and region for you.
03. Get the real meaning: Tone, slang and how it lands, with local voices to hear it.

## Rules for ads and UGC
Tone: Casual, warm, a bit cheeky, bilingual. Talk like a friend who gets both cultures. Short sentences. Spanglish is welcome.

Audience:
- Heritage speakers and people with family or partners from another Spanish- or English-speaking country.
- Language learners who know textbook Spanish or English but not how people really talk.
- Travellers and people who just moved abroad.
- Anyone confused by a group chat.

You can say:
- Comprendo explains the meaning, tone and slang of a message.
- It shows how the same message lands in different countries.
- It answers in the language you choose.
- Natural local voices read answers aloud.
- Your voice is turned into text on your phone.
- No accounts, no ads, no tracking.
- One free try of every feature each month.
- Pro is $1.99 a month or $9.99 a year, with a 1-week free trial on yearly.

Never:
- Never say 'perfect', '100% accurate' or 'never wrong'. Slang changes fast and AI can make mistakes.
- Never say it's completely free or unlimited for free.
- No fake reviews, fake ratings, fake download numbers or fake testimonials.
- Don't say it's on Android, iPad-only or on the web. It's an iPhone app.
- Don't say it works offline or that nothing ever leaves the phone. Text you decode is sent to AI providers.
- Don't call any word offensive or rude for a whole country; keep it to how it sounds in that place.
- No flags as a stand-in for languages.

Format:
- 9:16 vertical, 15 to 30 seconds, hook in the first 3 seconds.
- Face-to-camera reaction plus screen recording of the app works best.
- Show real app screens from the kit; don't mock up features that don't exist.
- Burned-in captions; many people watch muted.

## Features
### Decode
Paste, screenshot, scan or say a message. Comprendo gives you the real meaning, the tone behind it, and every slang word explained with an example of how locals use it.

Page: https://role-you-are-the-lead-mobile-engineer-an.rork.app/features/decode
Screen: https://role-you-are-the-lead-mobile-engineer-an.rork.app/media/screens/01-decode-tone.webp

How it works:
1. Bring in the message: Paste text, pick a screenshot, scan printed text with the camera, or let it listen to someone talking.
2. Comprendo reads it: It spots the language and region, then works out the meaning, the tone and the slang.
3. Swipe through the answer: Meaning, tone, slang words and region, one card at a time. Tap Listen to hear it said by a local voice.

Example: "No manches, güey, la peda estuvo bien chida"
- Meaning: No way, dude, last night's party was awesome.
- Tone: Hyped, friendly, playful. Very casual.
- No manches: No way! Happy surprise, never rude.
- güey: Dude, buddy. Warm between friends; with strangers it can sound rough.

More:
- Four ways in: Paste, Screenshot, Scan and Listen, plus typing.
- Explain in: pick the language the answer comes back in (7 options), so whoever is next to you can read it.
- Screenshots of chats: pick which bubbles to decode, yours or theirs.
- Tap any slang word for the full card, with Teach me to practise saying it.

Approved claims:
- Explains the meaning, the tone and each slang word in a message.
- Works from pasted text, screenshots, the camera or your voice.
- Answers in the language you choose.

Hooks:
- My Mexican friend texted me this and I had no idea if she was mad at me.
- Google Translate said 'don't stain'. It actually means 'no way'.
- POV: you finally understand the group chat.

UGC script:
- Hook (0-3s). Say: "My friend from Mexico City sent me this and I genuinely could not tell if she was mad." Show: Face to camera, phone up with the text 'No manches, güey' on screen.
- Problem (3-8s). Say: "Word-for-word translation makes it sound like she's insulting me." Show: Quick cut to a literal translation looking confusing.
- Demo (8-20s). Say: "So I screenshot it into Comprendo. Tone: hyped and friendly. 'No manches' is basically 'no way'. 'Güey' is 'dude'." Show: Screen recording: Screenshot button, then swipe the Tone and Slang words cards.
- Payoff (20-27s). Say: "She was just excited about the party. Crisis over." Show: Laughing reaction, phone shows the Hyped tone card.
- CTA (27-30s). Say: "It's called Comprendo. You get a free try of everything every month." Show: App icon and name on screen.

### Ask
Not sure how to say something? Ask Comprendo in English, Spanish or Spanglish, typed or spoken, and get the way people actually say it, with where it's used and how casual it is.

Page: https://role-you-are-the-lead-mobile-engineer-an.rork.app/features/ask
Screen: https://role-you-are-the-lead-mobile-engineer-an.rork.app/media/screens/03-slang-terms.webp

How it works:
1. Ask anything: Type it, or hold the mic and say it. Mixing languages is fine.
2. Pick a language and region: Optional. Leave it on Any language, or narrow it to a place like Mexico or Spain.
3. Get the real expressions: Each answer comes with an example, where it's said, and a button to hear it out loud.

Example: "How would someone from Mexico say 'this is really cool' compared to Spain?"
- Mexico: ¡Qué padre! or ¡Está bien chido!
- Spain: ¡Mola! or ¡Qué guay!
- Tip: 'Padre' as 'cool' is Mexican; in Spain people will hear 'father'.

More:
- Starter questions to tap if you don't know where to begin.
- Chats are saved on your phone, so you can come back to them.
- Every expression can be played aloud or turned into a Teach lesson.

Approved claims:
- Answers questions about how people really talk, typed or spoken.
- Shows how the same idea is said in different regions.

Hooks:
- I asked my phone how to say 'this is so cool' in Mexico vs Spain and they're completely different.
- If you say 'padre' in Spain they'll think you're talking about your dad.
- This is the bilingual friend I needed in Spanish class.

UGC script:
- Hook (0-3s). Say: "In Mexico 'qué padre' means 'so cool'. In Spain they'll think you mean your dad." Show: Face to camera, text overlay: padre = cool? or dad?
- Demo (3-18s). Say: "I just ask Comprendo like I'd ask a bilingual friend. 'How do you say this is really cool in Mexico versus Spain?'" Show: Screen recording: holding the mic on the Ask tab, the answer appearing.
- Payoff (18-26s). Say: "Mexico: 'qué padre', 'bien chido'. Spain: 'mola', 'qué guay'. And I can hear each one." Show: Tap Play on an expression.
- CTA (26-30s). Say: "Comprendo, on iPhone." Show: App icon and name.

### Compare regions
The same message can be friendly in one country and odd in another. Compare shows how it reads in places like Mexico, Spain, Argentina, the US or the UK, and what locals would say instead.

Page: https://role-you-are-the-lead-mobile-engineer-an.rork.app/features/compare-regions
Screen: https://role-you-are-the-lead-mobile-engineer-an.rork.app/media/screens/02-compare-regions.webp

How it works:
1. Decode a message: Start from any decoded message.
2. Pick the places: Comprendo preselects the likeliest regions. Swap them for the ones you care about.
3. Read the split: A one-line summary of where it changes, then a card per place: how it sounds there and what they'd say instead.

Example: "No manches, güey, la peda estuvo bien chida"
- Mexico: Totally normal. A friend buzzing about last night's party.
- Spain: Understood, but it sounds very Mexican. In Spain: 'Tío, la fiesta estuvo genial.'
- Argentina: Clear from TV, but nobody talks like that. In Argentina: 'Che, la joda estuvo re buena.'

More:
- Works for Spanish and English regions, including Mexico, Spain, Argentina, the US and the UK.
- Every region card has Teach me, so you can practise the local version.

Approved claims:
- Shows how the same message reads in different countries.
- Gives the local way to say it in each place.

Hooks:
- This text is normal in Mexico, weird in Spain and foreign in Argentina.
- Same Spanish, three countries, three completely different vibes.
- Before you text your Spanish friend in Mexican slang, watch this.

UGC script:
- Hook (0-3s). Say: "This one text means three different things depending on where you send it." Show: Text on screen: 'No manches, güey, la peda estuvo bien chida'.
- Demo (3-20s). Say: "Comprendo compares it. Mexico: totally normal. Spain: understood, but very Mexican. Argentina: sounds foreign." Show: Screen recording scrolling the Compare cards.
- Payoff (20-27s). Say: "And it tells me what they'd actually say there. 'Che, la joda estuvo re buena.'" Show: Zoom on the Argentina card.
- CTA (27-30s). Say: "Comprendo. Talk like a local." Show: App icon and name.

### Talk
Pick a language and region for each side and take turns speaking. Comprendo translates with the right local tone, not word for word, and points out the local expressions it used.

Page: https://role-you-are-the-lead-mobile-engineer-an.rork.app/features/talk
Screen: https://role-you-are-the-lead-mobile-engineer-an.rork.app/media/screens/04-talk.webp

How it works:
1. Set both sides: Choose the language and region for you and for them, like American English and Mexican Spanish.
2. Take turns: Tap the big mic and speak, or type. Switch speaker when it's their turn.
3. Hear it and show it: Each turn is spoken back, with a note on the local slang. Show them turns the phone into a big, readable card.

Example: "Perfect, thanks! Want to come with?"
- Translation: ¡Perfecto, gracias! ¿Te late venir?
- Local note: '¿Te late?' is Mexican for 'are you up for it?'

More:
- Swap languages with one tap.
- Uses Apple's built-in translator on your phone when it can.
- Save a conversation to come back to later.

Approved claims:
- Two-way, face-to-face translation with local tone.
- Explains the local expressions it uses.

Hooks:
- I ordered tacos in Mexico City using only this app and the waiter laughed. In a good way.
- Translators make you sound like a textbook. This one makes you sound like you're from there.
- Talking to my partner's grandma without sounding like a robot.

UGC script:
- Hook (0-3s). Say: "Meeting my girlfriend's family in Mexico and my Spanish is not ready." Show: Nervous face to camera.
- Demo (3-20s). Say: "Comprendo's Talk mode. I'm American English, they're Mexican Spanish. I say 'Perfect, thanks, want to come with?' and it says '¿Te late venir?'" Show: Screen recording of Talk, then the translated card with the local note.
- Payoff (20-27s). Say: "'Te late' is how they'd actually say it. Grandma approved." Show: Show them full-screen card turned to the other person.
- CTA (27-30s). Say: "Comprendo. Free to try." Show: App icon and name.

### Slang of the Week
Five fresh words in every language, every week. Each one comes with where it's said, what it means, a real example, and a button to hear it.

Page: https://role-you-are-the-lead-mobile-engineer-an.rork.app/features/slang-of-the-week
Screen: https://role-you-are-the-lead-mobile-engineer-an.rork.app/media/screens/05-slang-of-the-week.webp

How it works:
1. Open this week's list: It's on the Ask tab. New words land every Monday.
2. Filter by language: See every language, or just the one you're learning.
3. Save, play or practise: Save the ones you like, hear them out loud, or tap Teach me for a quick lesson.

Example: "mola"
- Means: 'It's cool' or 'I like it'. Very casual, with friends.
- Example: ¡Cómo mola tu chaqueta nueva!
- In English: Your new jacket is so cool!

More:
- 5 words per language each week.
- A Saved tab keeps your favourites.

Approved claims:
- Five new slang words in every language, every week.

Hooks:
- Spanish slang word of the week: 'mola'. Use it and you'll sound like you're from Madrid.
- In Mexico 'padre' doesn't mean dad. Here's why.
- Five slang words I learned this week that school never taught me.

UGC script:
- Hook (0-3s). Say: "Slang word of the week: 'mola'." Show: Big text 'mola' on screen.
- Teach (3-18s). Say: "In Spain it means 'it's cool' or 'I like it'. '¡Cómo mola tu chaqueta nueva!' Your new jacket is so cool." Show: Screen recording of the Slang of the Week card, tap Play.
- CTA (18-25s). Say: "Comprendo drops five new ones every Monday." Show: Scroll the list, then the app icon.

### Teach
Tap Teach me on any slang word or region card. You get a short lesson, then you say it out loud and Comprendo scores how clear you were, with a tip to sound more local.

Page: https://role-you-are-the-lead-mobile-engineer-an.rork.app/features/teach
Screen: https://role-you-are-the-lead-mobile-engineer-an.rork.app/media/screens/03-slang-terms.webp

How it works:
1. Tap Teach me: On a slang word, a region card, or a Slang of the Week word.
2. Learn it: What it means, when to use it, and tips you can reveal one at a time. Hear a local say it.
3. Say it back: Record yourself. Words that need work light up, and you get a short coaching tip.

Example: "¿Te late?"
- Not yet: Almost there. Listen once more, focus on the pink words and go again.
- Passed: What you nailed, plus one small tip to sound even more like someone from there.

More:
- Your speech is turned into text on your phone to score it.
- The Teach tab keeps what you've practised and your practice streak.

Approved claims:
- Short lessons with a speaking check on any slang word.

Hooks:
- I practised Mexican slang with my phone and it told me exactly which word I butchered.
- Duolingo taught me 'hola'. This taught me how people actually talk.
- Testing if I can say '¿Te late?' like a local.

UGC script:
- Hook (0-3s). Say: "Can I say this like someone from Mexico? Let's find out." Show: Face to camera, phone in hand.
- Demo (3-20s). Say: "Teach me on '¿Te late?'. Quick lesson, I say it, and it shows which words were clear." Show: Screen recording of the Teach lesson and the score.
- Payoff (20-27s). Say: "Second try. Nailed it." Show: Pass animation.
- CTA (27-30s). Say: "Comprendo." Show: App icon and name.

### Local voices
Every answer can be read aloud by natural voices from the place: American or British for English, with formal and slang styles. Comprendo picks the best match for the message, and you can switch any time.

Page: https://role-you-are-the-lead-mobile-engineer-an.rork.app/features/voices
Screen: https://role-you-are-the-lead-mobile-engineer-an.rork.app/media/screens/06-voices.webp

How it works:
1. Tap Listen: On a decoded message, a slang word, or a Talk turn.
2. It picks a voice: Comprendo chooses the voice that fits the message, like American Slang for a casual text.
3. Switch if you want: Pick another region or style from the voice menu. Replays are saved on your phone.

Example: "Voice menu, English"
- American: Formal or Slang
- British: Formal or Slang
- Español: Spanish voices too

More:
- Clips are saved on your phone, so replays are instant.

Approved claims:
- Natural, regional voices read answers aloud.

Hooks:
- Same sentence, American slang voice vs British slang voice.
- I finally know how 'no manches' is supposed to sound.
- Hear it before you say it.

UGC script:
- Hook (0-3s). Say: "Same phrase, two voices. Guess which one is British." Show: Text on screen, play two clips.
- Demo (3-15s). Say: "Comprendo reads every answer in a local voice, formal or slang." Show: Screen recording of the voice picker.
- CTA (15-20s). Say: "Comprendo." Show: App icon and name.

## Downloads
- Decode: tone: https://role-you-are-the-lead-mobile-engineer-an.rork.app/kit/screenshots/01-decode-tone.png
- Compare regions: https://role-you-are-the-lead-mobile-engineer-an.rork.app/kit/screenshots/02-compare-regions.png
- Slang words: https://role-you-are-the-lead-mobile-engineer-an.rork.app/kit/screenshots/03-slang-terms.png
- Talk: https://role-you-are-the-lead-mobile-engineer-an.rork.app/kit/screenshots/04-talk.png
- Slang of the Week: https://role-you-are-the-lead-mobile-engineer-an.rork.app/kit/screenshots/05-slang-of-the-week.png
- Local voices: https://role-you-are-the-lead-mobile-engineer-an.rork.app/kit/screenshots/06-voices.png
- App preview, English (27s, 886x1920): https://role-you-are-the-lead-mobile-engineer-an.rork.app/kit/video/comprendo-preview-en.mp4
- App preview, Spanish (27s, 886x1920): https://role-you-are-the-lead-mobile-engineer-an.rork.app/kit/video/comprendo-preview-es.mp4
- App icon, 1024x1024: https://role-you-are-the-lead-mobile-engineer-an.rork.app/kit/icon/comprendo-icon-1024.png

Raw app screens (no captions):
- https://role-you-are-the-lead-mobile-engineer-an.rork.app/media/screens/01-decode-tone.webp
- https://role-you-are-the-lead-mobile-engineer-an.rork.app/media/screens/03-slang-terms.webp
- https://role-you-are-the-lead-mobile-engineer-an.rork.app/media/screens/02-compare-regions.webp
- https://role-you-are-the-lead-mobile-engineer-an.rork.app/media/screens/04-talk.webp
- https://role-you-are-the-lead-mobile-engineer-an.rork.app/media/screens/05-slang-of-the-week.webp
- https://role-you-are-the-lead-mobile-engineer-an.rork.app/media/screens/06-voices.webp

Contact: sanchez.automations@icloud.com
